Sugar and Spice and Everything Nice?

by Laura Kronen on August 26, 2011

I was in the mall the other day and I saw a young girl that couldn’t have been more than ten years old. Her pretty blonde hair was in a pony tail, but her glossy pink lips, big hoop earrings, belly baring top and tight sweatpants with the JUICY logo slapped across the backside and some brightly colored underwear peeking out at the hip definitely won her the award of sexiest girl in the mall.  And she’s not even in middle school yet.  Her parents must be proud!

Did you know that French Maid costumes are now being sold for Halloween in pre-teen sizes and Abercrombie and Fitch now offers bikinis with padded tops for the pre-teen set?  Market research shows that the percentage of 8-12 year olds regularly wearing makeup has been doubling every two years. And, just a few short years ago, Time Magazine reported that $1.6 million dollars was spent on thong underwear for 7 to 12 year olds.  Over one million dollars was spent on thong underwear for little girls??!!  The more pressing issue is that parents are the ones actually buying this stuff for their kids, not the girls themselves. This is the culture being sold to your vulnerable daughters and it is a dangerous one.

Our girls are bombarded with messages that who they are equals how they look and that beauty commands power and attention. Marketers and advertisers are reaching your daughter earlier. Even Barbie, who I used to play with as a pre-teen is now a pre-school toy. Our little girls are being sold a “Barbie Culture.” If Barbie was an actual woman she would be 5’9, with an 18″ waist, 33″ hips and a size 3 shoe. At 5’9 and weighing 110 pounds she would have a BMI of 16 and probably be anorexic. Although, it’s really not Barbie that’s the issue, it’s the message she sends.

It’s time to start thinking about how we, as women, define ourselves and start talking to our daughters about what little girls are really made of!  The old adage says little girls are made of Sugar and Spice and Everything Nice but the truth is little girls (and big ones too) are made of determination, endurance, courage, compassion, heart, talent, guts, sparkle, and soul. Let’s teach our daughters that.


{ 1 comment }

Cole Grudt September 21, 2011 at 10:21 am

Great blog here! Also your web site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

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